IMAGYST Happenings

A Digital Camera for Those Who Like Instant Gratification
New York Times
By RIK FAIRLIE
Published: January 14, 2009

The Polaroid film cameras may be dead, but you can still have instant photos with the company’s new PoGo Instant Digital Camera, a compact snapshooter with a built-in printer that lets you capture and immediately print 2-by-3-inch images.

The $200 PoGo camera is a follow-up to Polaroid’s PoGo Instant Mobile Printer, which appeared on store shelves in July. Like the printer, the combination device uses Zink printing technology, an inkless system that uses heat-activated dye crystals to produce an image in about 60 seconds. The photos have an adhesive backing, which enables them to double as stickers.
The PoGo camera has a 3-inch LCD for reviewing images before you print. That is essential because the paper will set you back $12.99 for a pack of 30, or about 43 cents for each photo.
The device looks a bit clunky but weighs only 10 ounces, which is pretty slight when you consider there is a printer inside. Don’t expect great images or outstanding prints from a device in this price category, though you will get the instant gratification that Polaroid made famous many decades ago. Look for it in stores in March