Google, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles.
On Monday, the company introduced an experimental news hub called Fast Flip that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of a magazine.
Fast Flip, which is based on Google News, tries to address what Google considers a major problem with news sites: they often are slow to load, and so they turn off many readers. Google, the leader in Web search services and advertising, argues that if reading news online was closer to the experience of scanning through physical newspapers or magazines, people would read more.
Full article: http://www.nytimes.com/2009/09/15/technology/internet/15google.html?th&emc=th
FASTFLIP Hoomepage: http://fastflip.googlelabs.com
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